Dates: Two Wednesdays May 6th and 13th 10:00am to 1:00pm Wind up your pitching arm! In this hands-on workshop, you'll learn how to get your story told in print, broadcast and electronic media. We'll cover the biggest challenges in pitching and placing your story: how to find the right reporter, how to build lasting relationships with journalists, how to best package your materials, and what makes an effective pitch. Bring a recent press release or pitch letter to the first session: in the second session, we'll help you develop your skills, offer feedback and help you craft effective pitches. Instructors: Instructors: Isobel White and Laura Weide are the founders of Spark Action, a creative consulting firm that specializes in shaping public discourse in support of progressive agendas. They have more than three decades of experience in media relations, strategic marketing and advocacy. And they are pitching queens, having facilitated hundreds of high visibility print, electronic, radio and broadcast news stories in prominent national outlets including the New York Times, Wall Street Journal, Los Angeles Times, San Francisco Chronicle, NPR, Huffington Post and Daily Kos. Spark Action's recent clients include the Coalition of Essential Schools, The Agape Foundation, and the Opportunity Fund. Other recent issue areas include job training and employment policy and renewable energy. Location: 1904 Franklin Street Third Floor Conference Roon Oakland, CA 94612 One block from 19th Street BART station. |
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