Date: TBA In this class, we'll look at everything you need to know in order to get started freelance writing. We'll go over how to figure out what you want to write, who to write it for, and how to get in touch with them. We'll go over the basics of how to pitch stories: How to find the right editor to talk to, and how to talk to the editor. We'll also touch on the best ways to handle the edit process and how to stay working after you publish your first piece. Instructor: Sally McGrane is a San Francisco-based freelance writer who writes about business, technology, food, fashion, and social trends for The New York Times, the San Francisco Chronicle, Forbes ASAP, the San Jose Mercury News,Red Herring, and Wired. She has also written articles for The New York Times, Forbes ASAP, and Wired from Berlin, Dresden, and Moscow. |
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| Strategic Communications Date: Thursday May 15, 2008 10am to 4pm
Your organization has the passion, the people and the programs you need to advance your mission. Learn to use the media to share your vision and ingenuity with community members, the public, policymakers, and funders through the media! Students will learn the basic elements of media planning: defining objectives, identifying audiences, developing key talking points and preparing spokespeople. Then we will focus on time-tested strategies for making good news, including media databases, press releases, press conferences, and media events. Instructor: Melissa Daar, Senior Vice President at Full Court Press has vast experience in media outreach, public affairs strategy, grassroots/community action programs, and online organizing and advocacy. She was most recently the California Policy and Field Director for People For the American Way where she directed the California political, legislative and advocacy agenda. Prior to that, she played a leading role on the political team for Working Assets. Her previous experience includes working on ACLU of Northern California communications team, serving as staff for a San Francisco Supervisor, leading on-line advocacy efforts against a ballot initiative, and managing a technology start-up's public relations. During her career she has helped launch the ACLU Driving While Black or Brown campaign on race-based police stops, spearheaded a corporate volunteerism program that won Company of the Year from the Entrepreneurs' Foundation, and organized a business, government and advocate collaboration to support federal immigration reform. She founded and led an Oakland-based organization for a decade that organized cultural exchange travel to Cuba and Brazil. Location: 1904 Franklin Street Third Floor Conference Room Oakland, CA 94612 One block from 19th Street BART station |
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