DATE: Thursday June 12, 2008 10am-5pm So you've framed your issue, developed your messages and honed your key talking points, now what? In this course we'll develop our skills as spokespeople and prepare for interviews of all types. We will master the print interview, covering the gamut from telephone interviews to stand ups, to one-on-one coffee dates with reporters and even explore the Editorial Board meeting scenario. On the radio and TV side we will take it all on. From pre-taped to live, radio call-in to debate, talk show to news magazine format, local TV news stand-up to remote satellite cable show, you will prep and practice a range of electronic media interviews, including on camera work. What to wear, how to make the most of body language and vocal intonation, and tips for staying focused since there is no such thing as off the record! Come with talking points and sound bytes ready! Instructor: Celia Alario is a PR/media strategist and trainer. As founder of PR for People and the Planet, she's helped advance groundbreaking social action campaigns, provided one-on-one trainings for incoming Communications Directors, and placed hundreds of stories about critical social justice issues in prominent national and international media outlets. Celia is also a radio producer and host. She currently programs at KZMU in Moab Utah, and spent 6 years at Pacifica station KPFA-FM in Berkeley, on Terra Verde and Flashpoints. She's worked as an outreach producer designing engagement campaigns for documentary films, and was a producer on Michael Moore's Emmy-nominated television show The Awful Truth. Location: 1904 Franklin Street (at 19th Street) - 3rd Floor Conference Room (1 block from 19th Street BART) |
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