Spokesperson Training

DATES: Friday November 10, 2017 10:00am - 5:00pm

Opportunities to speak about what matters to you are everywhere. Are you up to the challenge? Professional media and self-generated media present many of the same opportunities - and the same pitfalls. How do you shape your message so it is clear, coherent and engaging? How do you deal with hostile and/or manipulative questions during an interview? What should you wear for a television or video interview? And how can you stop feeling so nervous?

This class will cover the basics of framing an issue and developing talking points, no matter how controversial and "hot" the issue, give you lots of practice in role playing friendly and not-so-friendly interview scenarios, discuss the art of the soundbite, cover the basics of public speaking, and put you through the necessary friendly fire of evaluating your own on-air performance.

Most of us don't spend enough time practicing the art of spokespersonship and practice pays off.

Join us for a day-long journey with supportive peers to strengthen your capacity to advocate for what you care about.

Tracy Rosenberg is the Executive Director at Media Alliance and has done hundreds of interviews on major media networks and for independent and community outlets nationwide. She is passionate about helping people do better media and feel better about doing it. She has organized and advocated for a decade for a free, accountable and accessible media system, focusing on the protection and sustainability of alternative media outlets from Pacifica Radio to low-power FM, public access and Indymedia, monitored the mainstream media for accuracy and fair representation and facilitated the training of numerous nonprofit organizations and citizen's groups in effective communications. She serves on the board of the the Alliance for Community Media Western Region and blogs on public interest media policy at the Huffington Post and for numerous outlets. She wants everyone to practice, practice, practice so they all give fabulous interviews.

Location: Media Alliance at the Pacific Factory - 2830 20th Street San Francisco (between Bryant and York Streets)


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