Dates: Wednesday JUNE 18 - 10am to 4.30pm This class is geared towards people with less than one year of experience doing media relations for nonprofit organizations. We will cover the basics of media relations including planning a media campaign, writing a press release, pitching stories to reporters, and creating and amplifying a clear message. You will receive a copy of MA’s Media How-To Guidebook. Instructor: Karen Y. Stevenson is president of Core Communications, a media advocacy firm specializing in message development and helping community groups to engage the media effectively. Her professional career began at KPIX-TV in San Francisco, where she worked as an award-winning producer for a live, one-hour daily talk show. |