Thursday May 28, 2009 10:00am to 4:00pm Your organization has the passion, the people and the programs you need to advance your mission. Learn to use the media to share your vision and ingenuity with community members, the public, policymakers, and funders through the media! Students will learn the basic elements of media planning: defining objectives, identifying audiences, developing key talking points and preparing spokespeople. Then we will focus on time-tested strategies for making good news, including media databases, press releases, press conferences, and media events. Instructor: Melissa Daar has vast experience in media outreach, public affairs strategy, grassroots/community action programs, and online organizing and advocacy. She was most recently the California Policy and Field Director for People For the American Way where she directed the states political, legislative and advocacy agenda. Prior to that, she played a leading role on the political team for Working Assets. Her previous experience includes working on ACLU of Northern Californias communications team, serving as staff for a San Francisco Supervisor, leading on-line advocacy efforts against a ballot initiative, and managing a technology start-up's public relations. During her career she has helped launch the ACLUs Driving While Black or Brown campaign on race-based police stops, spearheaded a corporate volunteerism program that won Company of the Year from the Entrepreneurs' Foundation, and organized a business, government and advocates collaboration to support federal immigration reform. Melissa has also been a social entrepreneur. She founded and led an Oakland-based organization for a decade that organized cultural exchange travel to Cuba and Brazil. Location: 1904 Franklin Street Third Floor Conference Room Oakland, CA 94612 One block from 19th Street BART station |
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